With over 20 years in the beauty, wellness, and consumer product space, I’ve led transformative branding initiatives for household names and emerging disruptors alike. Whether reimagining legacy brands or launching digital-native newcomers, my work is driven by a deep understanding of cultural relevance, audience behavior, and the power of storytelling.

From brand architecture to omnichannel creative, I shape identities that cut through noise and create emotional resonance. At the intersection of strategy, design, and innovation, I’ve delivered award-winning work across packaging, digital, social, and retail experiences — all anchored by a clear point of view and meticulous execution.

Long before I led global campaigns, I was sketching brand worlds in ink and pixels. My foundation as a classically trained artist fuels my work across every medium — from packaging design to content illustration, digital key art, and product rendering. This artistic fluency doesn’t just elevate the look of a brand — it builds richer stories, deeper connections, and distinctive creative systems that endure.

From vector illustrations to custom textures, brushwork, and layered compositions, I bring a versatile, hands-on approach that enhances both strategy and storytelling. Art isn’t a final flourish — it’s a fundamental tool I use to create emotional resonance and brand memorability.

In today’s scroll-first world, motion isn’t just a creative option — it’s the medium that connects, converts, and commands attention. My video work blends cinematic polish with strategic clarity, delivering content that tells a story, sparks emotion, and drives performance.

Whether capturing the essence of a beauty ritual, crafting founder-led product demos, or orchestrating full-scale campaign shoots, I bring a director’s eye and a strategist’s mind. I’ve led video execution from moodboard to post-production across e-commerce, digital, social, gaming and retail platforms — aligning visual storytelling with brand goals and audience behavior.

In a world saturated with screens, physical experiences offer something digital can’t: real presence, scale, and sensory engagement. My exhibit design work transforms brands into environments — building spaces that immerse, inform, and inspire. Whether it’s a sleek B2B trade show booth or a bold retail pop-up, I design with intention, crafting every square foot to tell a story, spark interaction, and deliver brand impact.

Rooted in art direction, brand strategy, and visual storytelling, my approach bridges creative concepting and spatial execution — ensuring exhibits not only look great but perform.

Great packaging is more than a container — it’s a first impression, a brand handshake, and a promise of what’s inside. My approach to packaging design is rooted in storytelling, strategy, and shelf appeal. I craft packaging that connects emotionally, performs commercially, and feels unmistakably on-brand across every format — from luxe limited editions to scalable DTC systems.

Whether working with global CPG leaders or boutique startups, I translate product essence into physical form — blending visual identity, regulatory precision, and consumer psychology into designs that stand out and deliver.

A great brand isn’t built in one channel — it lives everywhere. My 360° marketing approach connects the dots between strategy, storytelling, and execution to create cohesive, cross-platform campaigns that drive results. From packaging and digital to retail, video, and paid media, I lead creative that’s consistent in voice, flexible in format, and deeply rooted in consumer insight.

I specialize in campaigns that integrate performance with polish — balancing brand equity with growth marketing to move both hearts and numbers.